Our Story

peax was founded on friendship, shared values, and a belief that the construction industry is ready for something new.

Sam Cooper and Miles Watson met in April 2015 at Overbury, where they quickly formed a strong bond built on mutual respect, similar morals, and a shared ambition to succeed. Over the years, their friendship evolved into a powerful partnership grounded in trust, aligned values, and a passion for doing things the right way.

In 2017, Sam took the leap and founded ROKA Construction, specialising in Education and Ministry of Defence projects. ROKA has since grown into a highly respected business, which Sam continues to lead independently today. Miles remained at Overbury, rising through the ranks to Contracts Manager, where he led complex commercial fit-outs for high-profile clients in Wealth Management, Business Law, Private Equity, and Hedge Funds. After nearly a decade in the industry, Miles stepped away in July 2023 to spend time with his son and family — taking space to reset, reflect, and consider his next chapter.

During that break, conversations with Sam naturally reignited — often circling around a shared belief that construction in the UK was ready for a fresh perspective. The industry, they felt, had become stale: full of legacy mindsets, rigid processes, and outdated ways of thinking. They knew they could offer something different — a business built for the modern world, grounded in human connection, energy, and innovation.

In April 2024, peax was born.

With a clear mission to transform construction into an inspiring, forward-thinking environment, peax exists to challenge the norm, champion the next generation, and build meaningful spaces where businesses — and people — thrive.

We lead with curiosity, we build through relationships, and we move with perpetual progression.

Whether we’re delivering a £15k fit-out or a £2 million transformation, we approach every project with the same care, pride, and passion. We're not just here to build — we're here to elevate expectations, energise environments, and empower the people within them.